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Stanley Is Reorganizing and Reinventing Itself To Revitalize the Brand and Increase Sales

Publication Date: 7/29/2009
Format: HTML

Stanley, founded in 1843 in its headquarters town of New Britain, Conn., says it is using the recession to hopefully expand its market share globally. “We are choosing to take share...get aggressive and grow,” says Beau Parker, vice president of marketing for the newly combined unit. Much of that growth is expected to be overseas. In 2003, 67% of Stanley’s tool sales were in the U.S.; in 2008, that share had fallen to 40%. The combination of the two units will double the construction sales force, since each previously had separate teams that were not coordinated.

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