subscribe to ENR magazine subscribe
contact us
advertise
careers industry jobs
events events
FAQ
Mcgraw Hill Construction
ENR Logo
SUBSCRIBE TODAY
& receive immediate web access
comment

Ram Trucks To Make Major Announcement At N.Y. Auto Show

Text size: A A
Tudor Van Hampton
Ram has expanded its line of Tradesman work trucks to include crew and extended cabs.
----- Advertising -----

Chrysler Group LLC's Ram brand will make an "important announcement" at the New York auto show next month, booth staffers at this year's Work Truck Show told ENR.

Employees aren't saying what the news will be, but some media have already speculated that Ram will unveil its next-generation pickup truck in New York.

At the Work Truck Show, held March 6-8 in Indianapolis, Ram displayed a growing lineup of Tradesman crew cab and extended cab half-ton pickups. The Ram 1500 Tradesman previously was offered only in a regular cab.

The Tradesman option has been a success since its introduction last year, helping to boost Ram's overall pickup sales by 23% in 2011, according to Fred Diaz, Ram president and CEO. "We got to a point where our demand [for the Tradesman] was far exceeding our ability to build," he said.

With a standard 4.7-liter V-8 engine, six-speed automatic transmission and blackout grille and bumper trim, Tradesman trucks are aimed at cost-conscious commercial buyers. List prices, including destination charges, start at $22,370 for the regular cab and $29,810 for the crew cab.

In addition, the Ram 1500 Tradesman HD, starting at $29,600, features a heavy-duty suspension that provides 11,500 lb of towing muscle and 3,125 lb of payload capacity.

Ram also showed a three-quarter-ton pickup, priced at $46,000, that can be had with a bi-fuel engine that runs on compressed natural gas and gasoline. General Motors and Ford exhibited similarly equipped models, as well, ready to capitalize on the industry's expanding interest in alternative fuels.

Though it displayed a Caravan-based cargo van, Ram's exhibit at the Indianapolis truck show was conspicuously missing a large commercial van—such as a Fiat-sourced model—to compete with such vehicles as the Mercedes-Benz Sprinter. We're guessing that Ram may give a van update in New York, as well.

Keywords:

----- Advertising -----
  Blogs: ENR Staff   Blogs: Other Voices  
Critical Path: ENR's editors and bloggers deliver their insights, opinions, cool-headed analysis and hot-headed rantings
Project Leads/Pulse

Gives readers a glimpse of who is planning and constructing some of the largest projects throughout the U.S. Much information for pulse is derived from McGraw-Hill Construction Dodge.

For more information on a project in Pulse that has a DR#, or for general information on Dodge products and services, please visit our Website at www.dodge.construction.com.

Information is provided on construction projects in following stages in each issue of ENR: Planning, Contracts/Bids/Proposals and Bid/Proposal Dates.

View all Project Leads/Pulse »

 Reader Comments:

Sign in to Comment

To write a comment about this story, please sign in. If this is your first time commenting on this site, you will be required to fill out a brief registration form. Your public username will be the beginning of the email address that you enter into the form (everything before the @ symbol). Other than that, none of the information that you enter will be publically displayed.

We welcome comments from all points of view. Off-topic or abusive comments, however, will be removed at the editors’ discretion.