Market
For more than 130 years,Engineering News-Record has
been reporting news and intelligence on the global construction
market, and it remains the leader today. When it comes to
helping you reach the $4.6 trillion worldwide construction
marketplace, there is no equal to ENR.
Circulation ENR delivers the most thorough industry coverage available.
It reaches construction professionals in all three key decision-making
teams-owners, contractors and engineers. Every week, ENR
reaches a paid audience of 70,000+. With a pass-along of 4
readers per copy, ENR delivers a powerful
total audience of nearly 284,000 and more than 90,000 unique
online visitors. Readers cross the spectrum of job classifications
from chief executives to equipment operators and represent
all sectors of the construction industry.
Editorial ENR delivers the weekly news and analysis readers need
to make decisions in their work. It is the industry standard for
news, information and analysis of the global construction marketplace.
Coverage includes major projects, technological achievements, business
conditions, markets, finance, costs, legislation, government, management,
labor, construction methods, equipment and materials. ENR
annual Sourcebooks and Top Lists are the industry standard references
for leadership and market trends.
Readership
Independent studies of the construction market consistently show
ENR is the best-read publication in the industry.
A 2005-2006 subscriber study confirmed the magazine's powerful preference
and involvement by readers:
92% are involved in purchasing decisions
88% take action as a result of seeing ads
in ENR, with more than half visiting an advertisers website
83% read four out of every four issues
80% prefer ENR to other industry publications.
Advertising and Integrated
Marketing ENR is the #1 choice of marketers. A powerful established
brand identity, editorial scope and quality, loyal paid audiences,
influential decision-makers, and integrated media. Simply put, for
all of these reasons, ENR is the #1 choice of marketers and
advertisers. ENR carries more than twice the ad pages of
the competitive magazines in the construction industry for good
reasons. ENR’s consultative solutions approach to marketing
services means designing fully integrated programs that include
ENR weekly, ENR.com, Special Advertising Sections, annual
Sourcebooks, special interest issues, Web casts, Pod casts, event
sponsorships, and classified & recruitment advertising. In 2007
ENR will continue to build on its comprehensive portfolio
to provide marketers with integrated, targeted, efficient and measurable
reach to the most influential construction leaders in the nation.
In Print, Online, at Events ENR’s consultative solutions approach to marketing services
means designing fully integrated programs that include ENR
weekly, ENR.com, Special Advertising Sections, annual Sourcebooks,
special interest issues, Web casts, Pod casts, event sponsorships,
and classified & recruitment advertising. In 2007 ENR
will continue to build on its comprehensive portfolio to provide
marketers with integrated, targeted, efficient and measurable reach
to the most influential construction leaders in the nation.
