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Over the past year and
a half, design firms have been bracing themselves for a major
construction recession. Industry veterans who remembered the
deep recessions of the 1980s and early 1990s were ready to batten
down the hatches and ride out the storm. Since then, the storm
has come and rattled some windows, but there seems little danger
of the roof falling in. Many designers already are seeing the
skies brightening in the distance, signaling that a rebound
may be in sight.
Last year may have been the beginning
of the market downturn, but you would never know it from revenue
figures posted by ENR's Top 500 Design Firms. The Top 500
generated a record $48.27 billion in revenue in 2001, an 11.0%
increase over 2000. Domestic revenue rose a healthy 10.3%
last year from the year before, to $39.61 billion. And international
work rose an impressive 14.5% over 2000's total, to $8.66
billion.
Many firms see the recessionary
side of the current market as a temporary glitch, rather than
a cause for serious concern. "The recession seems to
have passed its low point and early front-end work on major
projects seems to be appearing again," says Frank DeMartino,
president of Parsons Corp. "Through all the hoopla about
a recession in the industry, our firm has seen very little
of a downturn, except in spots," says Gerry Salontai,
CEO of Kleinfelder. "The big impact is that team leaders
complain that they are only two people short instead of six
people short."
One reason the soft economy may
have taken less of a toll on major firms is that it hasn't
affected markets across the board. Commercial building, industrial
process and, in particular, telecommunications have taken
their lumps. But the infrastructure market remains strong
and power, while softening, remains at a high level. Large
design firms have taken great pains in the past few years
to diversify in order to ensure against catastrophic declines
in a particular market specialty.
Click here to view graph:
Transportation
is Biggest Gainer
Carter & Burgess is fairly
typical of this trend. "We are just one of many firms
that have tried to be fairly diversified so that if a particular
market or region goes down, it doesn't harm the entire firm,"
says CEO Jerry Allen. He says the firm was big in telecommunications,
"and I don't see that market coming back to anywhere
near what it was." But the blow was cushioned by transportation
and other public works, as well as private land development,
Allen notes.
Some firms are continuing to look
at new ways to diversify. One interesting new enterprise is
Louis Berger Group's investment in a new firm providing information
technology services: Gamblehill Systems, Richmond, Va. Berger
and Gamblehill will provide and manage computer hardware and
software equipment and services to engineering firms, similar
to what companies like IBM, Hewlett-Packard and Cisco Systems
provide to Fortune 500 companies. "We are in the infrastructure
business, and we look at IT as just a new form of infrastructure,"
says Nick Masucci, Berger's president. "We aren't going
into competition with IBM, but there are thousands of smaller
engineering firms that don't have the in-house resources to
manage their IT systems." Masucci says that Gamblehill
will concentrate on engineering firms as clients, "because
that is where we come from and what we understand."
Another design firm stepping out
of its normal role is Anshen+Allen Architects, which specializes
in hospital design. "Our hospital clients are all 24/7
operations with huge energy concerns and waste disposal problems,"
says Derek Parker, senior principal. "So we are looking
into a medical waste-to-energy process." Anshen+Allen
is working with three hospitals on a pilot program to provide
an onsite chemical waste disposal process. "There's no
combustion, so there are no greenhouse-gas concerns, and a
by-product of the process is hydrogen, which supplies fuel
cells," he says. Parker hopes to get the go-ahead for
the program in about at month. "My colleagues ask what
this has to do with architecture," he says. "Nothing,
really. But it has everything to do with pure design."

While diversification
has helped design firms weather the storm, they are not
immune from its effect. One indication of a slowing market
is a shrinking backlog. Despite last year's mad scramble
to build up backlog as a hedge against tough times, 81 of
those firms on the Top 500 reporting backlog reported declines,
compared to only 33 on last year's Top 500. And nearly three
times as many firms reported domestic staff cuts in 2001
as 2000, 70 compared to 27.
One firm that made
a market-based decision to downsize, despite having a good
year, was David Evans and Associates. "Telecommunications
went from 40% of our business to about 5%," says David
Evans, CEO. Despite slowdowns in its retail and telecom
markets, firm revenue actually rose about 5% in 2001 due
to increases in transportation and residential land development
markets. But staff reductions were necessary. "We peaked
at about 1,000 employees, but now we are about 900,"
he says. The firm closed its offices in Birmingham, Ala.,
and in Tucson. "The Birmingham office was our retail
center, and that is a quiet market," Evans says. The
firm experimented with work sharing, "but it's hard
to do real work sharing cross-country," he says.
One ironic twist
is that design firms, whose financials have always been
carefully checked by owners, now are taking a more careful
look at their clients' own numbers. "We got burned
by one of the telecom companies," says Evans. "We
had to write off nearly $1 million in bad debt." This
shows you have to be extremely careful on payments, he says.
STV Groupmade one
of the more interesting management moves last August by
taking the firm private after years of being a public company.
"The decision was based on performance," says
CEO Dominick Servedio. "Most of our shareholders were
employees to begin with, but now that we are wholly employee
owned, there is a greater recognition among employees of
the link between performance and share value."
Consolidation is
continuing despite a shaky market. One of the biggest moves
made in the past few months was MACTEC Inc.'s acquisition
of Law Cos. This move came on top of MACTEC's purchase of
Environmental Science & Engineering in 1999 and of Harding
Lawson Associates in 2000. "Our strategy is to build
a North American platform to provide engineering services
from coast to coast," says Scott E. State, CEO, noting
a trend among major clients to consolidate the supply chain.
"You have to be able to deliver all services needed
wherever needed," he adds. The Law deal raises MACTEC's
total work force to about 4,000. "It also brings a
heavy presence in the Southeast, which we didn't have, along
with geotechnical skills and hard engineering experience,"
says State.
But these moves
have posed an identity problem for MACTEC. "We want
to establish a unified brand name out there," says
State. "But this becomes a sensitive issue when you
acquire high- profile names in the industry." So the
growing company has hired a branding consultant to solid-ify
its identity. "It could be under the MACTEC name or
some other name, but we want to present a unified name to
the market," he says.
Despite such dilemmas,
acquisitions are continuing steadily among U.S. design firms.
Kleinfelder is planning to acquire GeoSystems Engineering
Inc., a Lenexa, Kan.-based engineering firm. "It gives
us a bigger presence in Kansas, Nebraska, Oklahoma and Missouri,"
says CEOSalontai. And this may not be the last we hear of
Kleinfelder on the acquisition trail. It is looking to expand
into the Middle Atlantic region and Southeast, and to build
its water resources and construction management practices,
Salontai says.
Consolidation has
been a double-edged sword for many designers. "For
one thing, it has reduced competition," says Servedio.
"Instead of competing with eight firms, we are competing
with only four big firms." But he worries whether firms
now have to be big to compete. "We used to be considered
a large firm. Now STV is probably considered a mid-sized
firm," Servedio says. "Do we now have to get bigger
to compete?"
Some Top 500 firms
believe that tightening financial markets could stall the
acquisition frenzy. "Consolidation in the market will
continue, but there will be a slowdown," says State.
He expects financing to loosen up in the next 6 to 12 months
before the next round of major mergers. Salontai agrees.
"The tightening of the financial markets will make
it tougher for firms to expand as rapidly as before,"
he says. "The banks want to make sure the move makes
sense."
But many believe
the tide will not be turned. "There are still a lot
of quality companies out there," says Derish M. Wolff,
CEO of the Louis Berger Group. "But banks aren't going
to be as quick to lend to the high flyers," he says.
Still, Wolff sees continuing buys from about 30 of the largest
firms, "plus 10 or so smaller casual acquirers each
year."
| THE
2002 TOP 500 AT A GLANCE* |
|
VOLUME |
|
DOMESTIC |
INTL |
TOTAL |
|
$BIL |
% CHG |
$BIL |
% CHG |
$BIL |
% CHG |
| Revenue |
39.6 |
10.3 |
8.7 |
14.5 |
48.3 |
11.0 |
|
PROFITABILITY |
|
NUMBER OF FIRMS REPORTING
AVERAGE % OF |
| |
PROFIT |
LOSS |
PROFIT |
LOSS |
|
| DOMESTIC |
449 |
23 |
7.7 |
NA |
|
| INTL |
145 |
29 |
5.9 |
NA |
|
|
PROFESSIONAL STAFF |
| NUMBER
OF FIRMS REPORTING
AVERAGE % OF |
| |
DOMESTIC
OFFICES |
INT'L
OFFICES |
DOMESTIC
OFFICES |
INT'L
OFFICES |
|
| INCREASE |
296 |
48 |
12.0 |
43.8 |
|
| DECREASE |
70 |
14 |
10.7 |
21.3 |
|
| SAME |
117 |
83 |
NA |
NA |
|
|
BACKLOG |
| |
NUMBER OF FIRMS REPORTING |
AVERAGE % |
|
|
|
| HIGHER |
237 |
17.8 |
|
|
|
| LOWER |
81 |
16.1 |
|
|
|
| SAME |
139 |
NA |
|
|
|
|
*Ranked according to design revenue
obtained in 2001; NA=Not available or not applicable. |
| MARKET
ANALYSIS |
| TYPE
OF WORK |
REVENUE $ MIL. |
PERCENT OF TOTAL |
| BUILDING |
10,043.4 |
20.81 |
| MANUFACTURING |
1,479.6 |
3.07 |
| INDUSTRIAL |
3,125.1 |
6.47 |
| PETROLEUM |
6,017.7 |
12.47 |
| WATER |
2,505.9 |
5.19 |
| SEWER/WASTE |
3,439.6 |
7.13 |
| TRANSPORTATION |
9,340.4 |
19.35 |
| HAZARDOUS WASTE |
4,729.3 |
9.80 |
| POWER |
4,693.8 |
9.72 |
| TELECOMMUNICATIONS |
1,500.6 |
3.11 |
| *Ranked according
to design revenue obtained in 2001; NA=Not available
or not applicable. |
| INTERNATIONAL
REGIONS |
| |
NUMBER OF FIRMS |
REVENUE $ MIL. |
PERCENT OF TOTAL |
| CANADA |
91 |
1,097.0 |
12.7 |
| LATIN AMERICA |
131 |
884.5 |
10.2 |
| CARIBBEAN ISLANDS |
82 |
315.6 |
3.6 |
| EUROPE |
137 |
2,801.4 |
32.3 |
| MIDDLE EAST |
76 |
718.6 |
8.3 |
| ASIA/AUSTRALIA |
136 |
2,279.0 |
26.3 |
| AFRICA |
55 |
550.8 |
6.4 |
| ANTARCTIC/ARCTIC |
3 |
13.7 |
0.2 |
| *Ranked according
to design revenue obtained in 2001; NA=Not available
or not applicable. |
For some
firms, acquisitions can pay big dividends. The biggest
jump on the Top 500 this year was by Bibb and Associates,
with revenue rising over 250%. The firm did this not by
acquisition but by being acquired.
Bibb was
bought in 2000 by contractor Peter Kiewit Sons', Omaha.
With Kiewit's backing, "our ability to participate
on the power side in design-build has been the key driver
for our growth," says Ken Burkhart, Bibb president.
The firm teamed with Kiewit and other contractors on eight
combined-cycle powerplants last year, totaling 3,200Mw
in capacity, Burkhart says. It now is looking at entering
the industrial market from the utility side.
If there
was a market that carried the water for the industry last
year, it was transportation. "Last year's transportation
market was as strong as we've ever seen, and it may be
the strongest we will ever see," says Robert Prieto,
chairman of Parsons Brinckerhoff. But there may be some
dark clouds on the horizon.
"A
number of state DOTs are seeing budget shortfalls, and
that is a real cause for concern," says Salontai.
Prieto agrees, noting that "state deficits haven't
come home to roost yet." He says some studies place
the combined state budget shortfall at around $34 billion
before corrective action, "and that doesn't take
into account an estimated $5 billion in additional expenses
for homeland defense measures." This could seriously
affect state transportation programs, according to Prieto.
Not everyone
is as concerned about budget shortfalls. "I sense
that a lot of the [negative budget] numbers were overreactions
to 9/11," says James Moynihan, CEO of Heery International.
He believes economic models don't take into consideration
the surprisingly mild level of recession and the seeming
recovery in the economy. And, Moynihan adds, "many
state agencies are doing what we [in private industry]
would do. They are watching their costs and personnel."
Airport
work continues to be hit hard in the wake of 9/11. "These
projects haven't been shelved, they have merely been delayed"
while the government assesses security and financing issues,
says Robert Busler, vice president and director of architecture
in the Washington, D.C. office of HNTB. He expects a 9
to 15-month impact on airport projects on the boards."We
saw about 40 major airport projects coming out this year
and about two-thirds of them have been deferred,"
Busler says.
Len Rodman,
CEO of Black & Veatch, sums up the power market by
citing the Chinese curse: "May you live in interesting
times." Last year, "we had to be selective in
who we worked with. Now we have a big backlog, but the
new work is off significantly," he says. The power
market has been so hot in the past few years that a falloff
was inevitable. "For one thing, you can buy turbines
again," says John Hopkins, group executive of Fluor
Corp. The power market exploded over the past few years
"because of years of underinvestment, as reserves
dropped from 15% to 7% to 8%," he says. Normally,
the U.S. economy needs about 15 gigawatts of new capacity
a year, but over the past two years, about 45 Gw a year
were built. "That's why you are seeing companies
canceling projects now," says Hopkins.
Stanley
Consultants had a big year in power last year, but CEOGregs
Thomopulos agrees the market is off. "The California
power crisis accelerated a lot of construction activity
among utilities, but when the real crisis didn't materialize
inCalifornia, that slowed activity," he says. "Then,
after 9/11, a lot of private power developers started
deferring or canceling projects. And when Enron went belly-up,
it really hurt the market."
The Enron
debacle has caused lenders to take a closer look at independent
power producer financing. "Lenders now are demanding
developers to have up to 50% capacity commitments before
providing financing," says Rodman. Prieto of Parsons
Brinckerhoff believes the market will recover, but it
will take some time. "I think that we still need
a quarter or two of financial statements from the big
energy companies to play through before there is any major
turnaround in the market."
Education
still is the cornerstone of the general building sector.
"You can defer a building, but you can't defer kids
growing up," says Prieto. The American public seems
to agree. "A lot of school funding referenda passed
last fall and this spring," notes Moynihan of Heery.
"I think this says a lot for consumer confidence
through the voice of the voter."
Another
active market is healthcare. "The healthcare market
has been generally steady at about $16-17 billion a year,"says
Anshen+Allen's Parker. "We expect investment to increase
over the next 10 years to about $27 billion a year."
He sees several factors driving an increase in investment.
One is the need to replace technologically obsolete facilities.
The baby boom generation is also rapidly aging. "This
group is more well informed and sophisticated than previous
generations and they won't be willing to put up with substandard
healthcare delivery," Parker says.
Another
critical driver in healthcare is increasing scrutiny by
government agencies, insurers and the public of the hazards
in hospitals themselves. "There are 40,000 to 90,000
preventable deaths each year in hospitals because of system
failures," Parker says. This has led hospitals to
embrace environmental factor designdesigning simple
precautions into facilities to prevent in-hospital injuries
and illness, Parker says. These factors are leading to
a major increase in opportunities in the healthcare market.
Many firms
are interested in security as a new market. One firm already
benefiting from this concern is Versar. "We'vebeen
in the market for the past 15 years," including missile-site
decontamination and biohazard testing, says George Anastos,
executive vice president. "This was just a natural
extension of our hazardous waste practice." The firm
won $6.5 million in security work in the last three months
of 2001. "Security was always an issue lurking in
the background," says Anastos. "But 9/11 put
it squarely on the table."
But finding
payment for security upgrades may not be easy. "There's
a lot of talk about clear zones and setbacks" at
airports, Busler notes. "But if the [Federal Aviation
Administration] comes down with such mandates, the airlines
will ask where the money is going to come from."
He points out that when Europe and Israel reacted to airport
bombings in the 1980s, they addressed the security issue
without making major structural changes.
The economy
and markets have design firms scrambling. But few have
lost sight of their primary missionto produce quality
designs. "Just look at the troubles at Arthur Andersen,"
says Bob Giorgio, CEO of CDI Engineering. "What that
says isthat your best asset is your name and reputation.
If you lose that, you have poisoned your own well."
THE TOP 500 DESIGN FIRMS LIST
WHERE TO FIND THE TOP 500 DESIGN FIRMS
INTERNATIONAL WORK
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